Restaurants - And Food, And Music

What is it with the sprouting of restaurants and bars that carry the "and something" tag. Like Chili in Puerto Alcúdia - "pizzas and food"; like Diablito in Puerto Pollensa (and Puerto Soller and Santa Ponsa) - "food and music"; like Café Paris in Can Picafort - also "food and music", or is it the other way round? Not important. Where does this all come from? These are all Spanish-run places after all, but they take the English and make it sound, well make it sound I'm not entirely sure. Trendy perhaps. But within the vogue of the motif, there is a degree of tautology, at least with Chili at any rate. Are pizzas not food? And the music is, well, music, as in music from some speakers, though Diablito are talking about live music, maybe. And this is music that is to be heard in many places. Not the same music perhaps, but music all the same. Of course, it probably plays with a youthful market, but that raises the question of market positioning. "And music" sounds as though it excludes different market segments, though that is not the intention, and nor should it influence you. This said, in the case of Café Paris, I do wonder if there is not too much of a shift in focus. Here is a place that, historically, has been a German meeting-place, a bar-café for coffee and cake, for German buffet, for dancing to cabaret of a more mature style. Café Paris, in many respects, has been Can Picafort. Yet now it has changed, and adopted a style (or at least an "image) that is more "club". I'm not sure. Whereas even a year ago, Café Paris was full of Germans having lunchtime brunch buffets and dancing in the evenings, when I was there recently, there was nary a German to be seen. You change your image and you change your market at some risk. I hope it works for them.

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