What Do I Do?

I was given a right old ear-bashing by a (Majorcan) restaurant owner in Playa de Muro the other day. "What do I do?" he kept asking. "What's the solution?" he demanded of me. As if I know. He was complaining about business being bad.

Why not get all the owners together and put on some sort of protest, suggested I. It won't happen. But there is some sense in associations, that do represent interests, coming together to voice their legitimate concerns as to the direction in which the tourism economy (the summer one) is heading - or more accurately, has gone. Recession is temporary, but the underlying decline has been there for some years, a combination of competition, reduced spend, over-supply and all-inclusives. The depressing fact is that complacency has prevented more or less everyone - government, local authorities and yes bar and restaurant owners - from recognising or at least admitting the trend. It has taken the "crisis" to finally wake everyone up. But having had some choice words for Muro town hall, this particular owner said, "so we protest and then the tourists all end up going to Turkey". It's an exaggeration, but it contains some truth in that there is a general impotence in the face of tour operator power and tourist choice.

Though there can be sympathy for bar and restaurant owners, it is also in limited supply for some, especially, I'm sorry to have to say, the Majorcan families who have enjoyed the benefits of and reaped the rewards from tourism. The hardships tend more to be confined to newcomers, often foreign. Many of these families, some of them doing the moaning now, are sitting on significant wealth, or at least the potential to release wealth. Majorca grew fat and made many Majorcans wealthy thanks to various factors that dropped into the laps of these Majorcans: first, perhaps the only sensible policy that the Franco regime had (to develop mass tourism); second, the tourist benevolence of tour operators, airlines and the tourists themselves; third, the benevolence of Europe in creating a modern economy for Spain and the island. Nothing lasts. That is the real point and the real problem. The tourist is spread far more thinly, he has more options. He, the tourist, and the tour operator can give and have given; they can also take away.

Sympathy there is, but there needs to also be a serious dose of realism. One detects a sense by which some of these owners believe that tourists continue to owe them; that they most certainly do not.

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